Using PPC to promote free offers
Everyone wants something for free! The word “Free” brings in so much interest and traffic to any post or article that is on your site, people see the word free and instantly are interested, so how can we monetize this?
I use PPC to drive traffic to most of my affiliate sites, and it can even be done when offering free products or samples, for instance, maxbounty offer lots of offers where the user only needs to enter an email to receive free products and the payouts are anything between $1-3 per lead, i recently ran a campaign promoting free cat food samples, i had a simple landing page with a free ebook offer about cats to entice my visitors to join my list! i was paying under $.15 a click for various keywords and phrases, in total i converted at around 40% which was a pretty decent ROI. Theres alot to choose from, free samples always convert very well but be careful how you use your keywords, try to use the phrase match to prevent unwanted and wasted clicks for people searching “cat women”, free to enter contests also convert well but again monitor your keywords closely as these sorts of PPC campaigns can sometimes suffer from low CTR.
Try to be as creatve as possible with your ad campings and try different variations of your ads, keep in mind your target audiance and what they are actually searching for.
These sorts of offers are great for people just beginng which PPC as they can be run on a very low budget.
