From the category archives:

Affiliate Marketing

Using PPC to promote free offers

by James Poole on August 18, 2008

Everyone wants something for free! The word “Free” brings in so much interest and traffic to any post or article that is on your site, people see the word free and instantly are interested, so how can we monetize this?

I use PPC to drive traffic to most of my affiliate sites, and it can even be done when offering free products or samples, for instance, maxbounty offer lots of offers where the user only needs to enter an email to receive free products and the payouts are anything between $1-3 per lead, i recently ran a campaign promoting free cat food samples, i had a simple landing page with a free ebook offer about cats to entice my visitors to join my list! i was paying under $.15 a click for various keywords and phrases, in total i converted at around 40% which was a pretty decent ROI. Theres alot to choose from, free samples always convert very well but be careful how you use your keywords, try to use the phrase match to prevent unwanted and wasted clicks for people searching “cat women”, free to enter contests also convert well but again monitor your keywords closely as these sorts of PPC campaigns can sometimes suffer from low CTR.

Try to be as creatve as possible with your ad campings and try different variations of your ads, keep in mind your target audiance and what they are actually searching for.

These sorts of offers are great for people just beginng which PPC as they can be run on a very low budget.

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Cickbank part 5 (the end)

by James Poole on August 14, 2008

Well unfortunately this series is coming to an end today
I am going to carry on with the project but its been put on hold for a while whilst i work on other projects
One last update to how it went
I now have 8 articles in ezine, 211 views and 67 clicks!! really good CTR so happy about that
PPC Campaign wasn’t that successful, i spent a total of $28 and only my bounce rate was very high so think i need to look at my landing page.
SALES! 8! yes 8! i cant quite believe it, my niche gets around 100 searches a day so to have 8 sales in just very 48 hours really is quite good
Total profit= around $70 as its quite a low payout.

So relative success but i spent so much time on it that my ROI was just far to low when i think of the time i put into it.
Thank you to everyone who helped and gave advice along the way, i will post soon about my progress with Clickbank.

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AffSpy.com-The Ultimate Affiliate Intelligence Tool

by James Poole on August 11, 2008

Seen some talk around the webmaster world about www.affspy.com such as over at DP so thought i should go and check it out.

Well first impression are very good, nice video greets me and tells me a little bit about the site, it has been in beta testing for the last few months open to only a select number of people but now it is open to everyone.

Theres a few of these sorts of site but affspy looks way ahead of them all, you simply search for a niche or offer name and it brings up all relevant affiliate offers from various networks including NeverBlueAds and Clickbooth, it tells you how much you will get paid, landing page preview and a link to sign up.

The great thing about the site is everything is in one place, i have a bookmark folder than contains all the different networks and products i promote and it has well over 100 different sites which takes up far to much of my time checking for different offers.

I highly recommend you joining them

Here is their promo video

www.affspy.com

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Clickbank part 4 (PPC marketing)

by James Poole on August 11, 2008

Ok so still waiting for my articles to be approved with Ezine, it seems to be taking up to 7 days now which is a shame.

I am promoting 3 different products in 3 different niches, all gravity below 100 and targeting some low competition keywords with my PPC

As far as the PPC campaign had been going I’m getting some clicks but a shockingly low CTR of 0.21% across my 3 campaigns which is very worrying. I will give it a few more hours then change a few things.
I am turned off the content ads on my campaigns as i feel it is not targeted enough as i am looking for users to buy so i am trying to target buying keywords such as “cheap” and “buy xxx”

I have used the targeted ad placements on a few sites so my ads only show up on the sites i choose which hasn’t really had many clicks yet so il keep tracking that closely

Stats so far across 3 campaings for 3 seperate products
Clicks-48 CTR-0.28%  Ave CPC-£.11 OR $.21

So not the greatest stats but only just started.

I am using a landing page for 1 of my campaings and redirecting through my hop link on 2 others, mainly because im not to good with graphics and secondly because i think it takes to many clicks for the user to buy.
I read somewhere that users will only click on average 3 times before they move on and getting rid of 1 extra click may help me.

NO SALES! As yet and a total 54 hops, would love a ale before 100 hops.

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Clickbank journey part 3

by James Poole on August 11, 2008

Ok so im still waiting for Ezine to approve my articles but hopefully that should be within the next 24 hours, i have decided that whilst i am waiting i will run a small PPC Campaign with Google adwords, My niche is very small and so im not expecting to many clicks.

UPDATE
The campaign has been running a few hours now and here are the first stats
Clicks-3  Impressions-809
so as you can see not much activity there

On a more positive note i used a Craigslist posting service and got over 100 uniques to my page aswell as 22 hops, Still no sales to report though.
Today i hope to complete my squidoo lens and spending some time blog commenting and possible going to look at some forum marketing

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Clickbank journey part 2

by James Poole on August 10, 2008

Only a quick update a full update to come a little later tonight, thought id go into a little more detail into how and what im promoting.

Im going to be targeting 2 low gravity products which i think i should be able to rank well on some key phrases and 3 very popular products and target long tail keywords with low Google competition

I wont reveal exactly what products just yet, ideally im looking for at least 30 daily searches in Google, i use the seobook keyword tool, Google’s keyword tool and a site called Wordpot to find my longtail keywords.

Also important is the amount of results Google shows, im looking for anything under around 400k results depending on the niche.

Another update to come later, i dont think Ezine approve articles over the weekend but i will be building a squidoo lens to promote my first product.

Part1 of this journey can be found here

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