Everyone wants something for free! The word “Free” brings in so much interest and traffic to any post or article that is on your site, people see the word free and instantly are interested, so how can we monetize this?
I use PPC to drive traffic to most of my affiliate sites, and it can even be done when offering free products or samples, for instance, maxbounty offer lots of offers where the user only needs to enter an email to receive free products and the payouts are anything between $1-3 per lead, i recently ran a campaign promoting free cat food samples, i had a simple landing page with a free ebook offer about cats to entice my visitors to join my list! i was paying under $.15 a click for various keywords and phrases, in total i converted at around 40% which was a pretty decent ROI. Theres alot to choose from, free samples always convert very well but be careful how you use your keywords, try to use the phrase match to prevent unwanted and wasted clicks for people searching “cat women”, free to enter contests also convert well but again monitor your keywords closely as these sorts of PPC campaigns can sometimes suffer from low CTR.
Try to be as creatve as possible with your ad campings and try different variations of your ads, keep in mind your target audiance and what they are actually searching for.
These sorts of offers are great for people just beginng which PPC as they can be run on a very low budget.
{ 3 comments… read them below or add one }
Using PPC is good but I don’t trust affiliate sites with zip code or email submit. Some days, I had more than 20 clicks on my affiliate links with zero or just 1 conversion. How can that be. When just to summit your zipcode or email address will take you less than 10 secs.
@axioblogger
It all depends on what your promoting, the problem with anything thats free is you will get alot of what i call “curiosity” clicks. where people just want to see what it is.
Also make sure your only targeting the areas where the offer is valid
I lost over $300 when i started as the offer was only valid in the US and i was getting alot of UK clicks
I’ve always wanted to do this. I think now is the perfect time to start.
Sly
http://slyvisions.com
Sly from Slyvisions dot Coms last blog post..Entrepreneurial Learning Through Wikinomics
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